Sip & Search Meetup

Organic visibility is collapsing, and your brand’s visibility is no longer guaranteed, even if you rank. ​​We’re having an open conversation about how search is changing and what it means for your work. ​Here’s what we’ll cover: ​How do LLMs surface answers, and why are certain brands more preferred than others ​Common misconceptions about retrieval-augmented generation (RAG) that’re hurting your AI search strategy ​Practical tips to improve your brand visibility in answer engines ​What to track in answer engines and how to turn the data into performance gains and ROI ​​Panelists: ​Nick Lafferty: Growth Marketing at Profound ​Aleyda Solis: International SEO Consultant & Founder at Orainti ​Tom Capper: Senior Search Scientist at Moz ​Besides the panel, you’ll enjoy an evening of: ​​​​Networking with SEO and digital marketing leaders in a laid-back setting ​​​​Delicious ethnic cuisine and free drinks ​​​​Access to the best AI SEO experts in the industry